You don’t own that quote.
You don’t own that catch phrase nor that idea.
Time to move on and get ya slippers. (Yup you did read that right!)
One minute you are in your groove, sharing your “unique” message. Next minute everyone is on-board the same wave about to crash in on your ride.
Get over it.
This isn’t anything new because we are online, it has been happening since shops opened their doors and sent spy shoppers to competitors.
The trick to staying ahead of the game isn’t old either.
I stole like an artist at the beginning. Concepts, ideas, phrases, topics..I regurgitated the hell out of them, until I realised that unless I found my own voice, with my own way of delivery, showed up and stayed connected to my why…I just looked like a copy cat. Don’t look at me like that …You have stolen like an artist too….Re-worded something you loved and called it your own.
A better way to stand out is to regularly brainstorm ways to find your slippers. I was introduced to this subject when I was studying management. It was a book called Slippers by Mark Blumsky. It is a book on service and selling and what a plumber taught Mark about business. This plumber would turn up to jobs with tools, a vacuum and slippers. Tools so you knew he was here to do some work, the vacuum so you could see he was going to clean up, and slippers because let’s face it tradesmen are dirty hahaha. So imagine a plumber turning up like that…You would remember his name and refer him on.
Back to the point….The point is, if you are someone who is a trail blazer, an early adopter…Then the wave will come and everyone will be on it. When this happens you can do two things…Find a new pair of slippers OR stay the ground, show up, be consistent and be the last one standing when people give up…And they will!
So how do you find a new pair of slippers to stand out?
Brainstorm regularly on a white board.
All ideas have to go on the board and nothing is too outrageous. Obviously this is best done with a biz friend!
Look at all the ways you can improve on your customer service
Are you walking your talk?
Can you add value to a service or product?
Then take off any ideas that can be easily replicated by someone else.
Tough one BUT this is how you get to really find a new pair of slippers.
This of course isn’t my idea I got it from that book! But I love the whole staying ahead of the game. One way that I do this is by connecting into my WHY each day, getting a message out to my tribe that will give them value…Then asking for the sale. I am so confident in this space because of the habits and rituals I have put in place. A bit like an athlete you get less rattled when a new kid on the block turns up…Because you play to your strengths every single day.