Episode 37: Behind The Scenes – My different revenue streams and client bases
This episode is sponsored by The Accounts Department for stress-free accounting.
In this episode of The Sell With Confidence Podcast, I’m taking you behind the scenes of my business and sharing the different revenue streams and client bases that contribute to my biz success. I’ll reveal some valuable insights into my diverse income sources, including 1:1 coaching, group programs, workshops, collaborations and paid speaking roles.
Ever feel like your business is a bit too reliant on one income source? Like, what if that one thing dries up?
Learn how to ditch the feast-or-famine cycle and create a sustainable business with multiple revenue streams!
Key Takeaways:
- Don’t put all your eggs in one basket! Explore different ways to make money in your business, so you’re not relying on just one thing. Think 1:1 coaching, group programs, affiliate marketing, courses… the possibilities are endless!
- Know who you’re talking to. Get crystal clear on who your dream clients are and what they need. Then, create offers that speak directly to them. It may be that you have different subsets of ideal clients with slightly varying needs, that’s OK and even a bit clever!
- Are you limited by working 1:1? What other ways could you serve your client base en masse? So that you can scale your business and/or give yourself a measure of safety but not being reliant on income from a small amount of clients.
- Don’t be afraid to change things up! Sometimes you have to experiment to find what works best for you and your business. Don’t be afraid to step outside your comfort zone. And don’t be afraid to change things up year on year because of changes in government or how the economy is performing. You need to ride with the times.
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- Have a biz bud who needs a kick in the pants? Share this episode with them!…
- Check out all the episodes of Sell With Confidence on Spotify here …
- or on Apple Podcasts here…
- Read how to ditch your doubt and take imperfect action in my book Allergic to Perfect.
- Read how to stop playing small, own your expertise and elevate your biz in my latest book Become Unstoppable.
- If you’ve read the books already and you’re like “Nat, I’m ready to rock and roll!”, then jump on a sales brainstorm with me! Or get all of me with some serious 1:1 coaching! Get yourself a booking here!…
Hey, welcome to this week’s sales slap.
I want to do a little bit of a different sales slap.
I’m going to give you a behind the scenes sales slap.
I wanted to do a behind the scenes to show you all my different revenue streams.
And I wanted to share that with you because I want to share with you the power of having different client bases and different revenue streams.
Now listen, that doesn’t mean to say I’ve got lots of different offers.
I’ve got lots of different pathways that lead to the same offer.
Now the benefit of having different revenue streams and different client bases is that not all our eggs are in one basket.
So for example, if you’re just working with government-based businesses and funding businesses and we have a government change which we’ve had and they pull all the funding, then your customer base is very shaky and can move.
It’s really similar to just having one main client who pays you 80% of your revenue.
It’s really important to not have that and not have all your eggs in a basket.
It also means if you’ve got different revenue streams and you work with different client bases, you have more adaptability to the market and what’s happening around the market at that time.
And it just means that you can scale in different ways Where it means you don’t have to have a course or a group program, you actually have the adaptability and scalability in different areas.
And I think that’s really cool.
And one thing that I do well, blowing my own trumpet, cue trumpet, It’s been able to have really long and great client retention because I have had the ability and was shown that if I have an ascension based business model, which just means once you start working with me there’s ways in which to walk up that ladder and carry on working together, it brings me a little bit more adaptability.
Then one of the other benefits of having different client bases and revenue streams is I can turn the volume up or down on each of those things.
So turn them up at different times, turn them down at different times.
And I think that’s really important that you know and you have that control.
So when I talk about different client bases, that doesn’t mean that my niche of clients changes.
So I’m just going to share with you all the different things I do.
And kind of explain a little bit more about that.
So one of the things that I’m going to be moving into as a succession plan for me moving out of my business over the next few years is, and it’s already in discussion which is super exciting, is becoming A strategic partner or strategic consultant within current businesses, so you know 50k to 100k
and I’ll be pretty much like a business partner in my clients businesses and doing a lot of that strategic work for them.
That’s one way I’m going to look at my future revenue, so that’s one stream that is going to be put in motion.
The other revenue stream that these next few ones are actually in motion right now, as in like they are working they’re on, is I am actually a paid coach to facilitate in other coaches’ programs.
So you’ll start to notice that there’s a lot of kind of one-stop shop group programs for business, which is amazing, right?
It’s really cool.
You find your favorite coach and how they deliver and their vibe.
And they’ll often have other experts in their group which they pay to deliver in an area that maybe they’re not the expert in but knows that’s important.
So for me that is a revenue stream and that’s something that I really love is finding other coaches who we can collaborate together.
They might be some of the same audiences But we don’t have, like I don’t have a one-stop group program like that and I don’t want to do one and so I’d rather be part of something that’s existing.
So that’s another cool way for me to have a different revenue stream and also what it does is it builds your referrals in other ways and it helps you with having more people who know your work.
So the other thing I also do is team mentoring.
And sales training.
So I have clients who have teams and at some stages of their businesses they will bring me in and I’ll do personal development, mindset, goal setting for their key team members and that can at times include sales trainings for their teams.
And then alongside that I do have my hybrid one-to-one mentoring which means you work with me one-to-one and you have my group.
And we do some good cool shit in my group.
So we have group coaching alongside one-to-one mentoring and it’s a beautiful hybrid model because I love one-to-one.
And you can’t overly scale it one-to-one because you do hit the capacity to issue, but with this hybrid model I have, which means you get a wraparound support each week and then group coaching, and you’re sitting amongst You know like-minded people and man we have a good time and we do solve some big problems.
So that’s another way I have revenue stream and I also then have paid workshops that I deliver.
So I get paid to deliver workshops or I will go and market and get paid to do my own workshops.
I’m now a paid speaker so a revenue stream is getting paid for my speaking Which is a beautiful model for me because then I get paid to speak in front of ideal clients and then those clients come and find me and we carry on working together.
And then of course I have like my paid mini offers and that might be like mini audits, express sessions, workshops etc.
I want you to see that there it’s okay to have multiple revenue streams and for me it’s all in my lane of what I love, so mindset, sales, confidence, etc.
I’m not trying to Sell to, you know, 70 year old men.
Not that there’s anything wrong with that, but if that makes sense.
So it’s still the same client base, it’s just a broader base and my revenue streams mean that I can keep offering at different levels all of the time.
And then you get that beautiful crossover, it builds my brand, it strengthens my brand and all of that builds beautiful brand awareness.
You know, but the benefit of it is when you do hit different economic time when I might be having a different energy for that year, you know, because some years, you know, shit can happen and energetically you might be in different periods and so that ability to be able to turn the volume up on one
and not the other is really, really powerful.
So I want you to have a think about Your model, your business model.
Where could you be bringing some different revenue streams in?
Some people do affiliate which means I could say to you I use this software here’s the link and I would get a kickback which is great.
Different client bases again like where else can you serve within the current businesses you’re already doing it.
So yeah, I wanted to give you a behind the scenes sales slap with Nat and I’d love to hear what you thought about this, what’s come up for you and I really enjoyed showing you behind the scenes.
Anyway guys, get the hell out of here, do what you know, come and like and subscribe and share the podcast and I’ll catch you guys on the flip side. See you later!