How I Slapped Myself Out of a Sales Funk
In this episode, I’m sharing my personal experience with sales funks and how I’ve learned to overcome them. If you’ve ever felt stuck in a sales rut, listen up, because I’m about to show you how to slap yourself out of it!
Key Takeaways:
- Sales is the lifeblood of any business: Just like my favorite cafe, Two Spoons, I realized that cash flow is essential for keeping the lights on. I had to adopt the mindset of a cafe owner and focus on having conversations with people.
- Conversations are key: Forget hiding behind automation and marketing tactics. The number one way to grow your business is by talking to human beings!
- Action beats funk: When I find myself in a funk, I take action! Whether it’s emailing past clients, offering new services, or doing lives on my platforms, I find ways to get myself back in the game.
My 4-Step Sales Funk Slap:
- Reach out to past speaking gigs: I emailed all the gigs I did last year and asked about upcoming opportunities. I even pitched a workshop idea, which landed me in front of 70 people!
- Connect with book readers: I personally emailed people who read my book, “Unstoppable,” and offered express sessions. This not only generated revenue but also reignited my passion for helping others.
- Upsell current clients: I offered additional support to clients in my sales foundation programs, creating new revenue streams and providing valuable service.
- Show up and share my expertise: I realized I wasn’t being visible enough on my own platforms. By doing live videos and sharing my thoughts, I re-established my authority and started meaningful conversations.
Need a Slap Out of Your Sales Funk?
If you’re struggling with a sales funk, I’m here to help! For as little as $100 a week, you can work with me to create your sales systems, processes, and plans.
Don’t let a sales funk hold you back. Take action and get back to playing a better biz game!
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- Have a biz bud who needs a kick in the pants? Share this episode with them!…
- Check out all the episodes of Sell With Confidence on Spotify here …
- or on Apple Podcasts here…
- Read how to ditch your doubt and take imperfect action in my book Allergic to Perfect.
- Read how to stop playing small, own your expertise and elevate your biz in my latest book Become Unstoppable.
- If you’ve read the books already and you’re like “Nat, I’m ready to rock and roll!”, then jump on a sales brainstorm with me! Or get all of me with some serious 1:1 coaching! Get yourself a booking here!…
Welcome to a sales slap with Nat. A sales audio to get you back onto even the field and playing a better biz game. Listen up bitches. I’m about to give you a sales slap. I’m going to show you how you slap yourself out of the sales funk. And the reason I’m quite passionate about this one actually is I also get into sales funks, and I want to show you how I slap myself out of it. And one of the first sales funks I ever had was at the
Very beginning of my business. And when I first started this business, I had two failed ones before this. So I felt quite wobbly when I came out into this business. And one of the things that I did do is I kept contracting work and freelancing. So I didn’t just burn all the bridges and try and jump into my own business because I understood from my two failed ones that it actually takes quite a bit of time to build revenue and then to be able to pay yourself after you’ve paid your expenses. And once you step into confidently charging well and all that jazz, it takes some time to get back into some corporate salary or what you would’ve been paying yourself if you had a job. And because I knew this, I kind of let myself get out of a few things from doing the real work.
So what I would do is an amazing local cafe. Shout out to two spoons. We’ve grown together. When they first started out, they had this little shop and it could only fit two people a time sitting in there, you kind of grab and go kind of style. And I got there every morning and had my coffee and chat, and they started growing really quickly to the point where I had to then go sit outside with my coffee because there was too many people in their bloody shop. And I was sitting there one day fiddling on the colour of my website. And I was like, why are these cool cats growing faster than me when we started at the same time? And it really suddenly occurred to me and reminded me of my chefing and restaurant days where sales is the lifeblood to hospitality business.
So you’ve got to have cash coming in every day to literally keep the lights on. And I wasn’t really using the same lens or the frame to my online business. I was like, oh, well it’ll come if it’ll come. Well actually, you can’t be like that. And so I started to realise that I wasn’t having enough conversations with people. I was sitting behind my computer, I was kind of thinking that my four part video miniseries and that people would come to my website and fill out the form. It didn’t happen. And so I was kind of like, Nat, you’ve got to give yourself a little bit of a slap. Get out of this funk, get out from behind your computer and adopt that mindset of that cafe owner. Get out and talk to people, upsell, chat, what do you need? Et cetera. So that was one of my biggest revelations for me and my business, is that sales is just a conversation.
And having it is the number one way to grow your business is by having these powerful conversations. So whenever I’m getting into a little sales funk, I will go back to that analogy for myself and go, Hey, actually, where are you hiding behind automation? Where are you hiding behind some of these tactics that hang around in marketing as opposed to having a sales process? And in that part of that process or the plan is to actually talk to human beings. So when I was in a bit of a funk kicking off this year, because sometimes that can happen for me in the summertime, I sometimes do have to lift myself up a little bit. And I was in a little bit of a funk, and sometimes I do this at the beginning of a quarter just to give myself a of my engine, so to speak.
I did these four things and I’m going to tell you what I did, and then you can kind of use them as a basis for yourself to go and redo them for yourself. So number one is I emailed all the speaking gigs I did last year from podcast to on stage, all that stuff. I emailed them and said, Hey, what have you got coming up this year? I’m keen to get booked in. And then one of the speaking gigs, I actually said, Hey, I’d love to come in and run a workshop. And then I suddenly found myself in front of 70 people running a sales workshop. So that gives you a kick in the ass pretty quick to get going. I then actually emailed privately all the people who had read my Unstoppable book. So not just from an email through my database, I sat there each day and just emailed five at a time and was just like, Hey, how’s it going?
What have you been implementing since you’ve read the book? I’ve opened up some express sessions. I’d love for you to snap one up. So by having some daily actions that would bring cash in really gets you to drop the photo fluffy shit and gets you to get a move on. And so the third thing I did was anyone in my sales foundation programmes, I upsold them. I was like, Hey, I’d love to invite you if they were the ideal client for what I needed in my next steps. And if it was actually integrity wise going to be the next thing they needed. I offered them some different support. So for me, when in my group programmes, the next layer of support is spending a whole day with me or spending one-on-one time with me for six months. So I did some upselling to my current clients, and that’s always a beautiful way to establish some different revenue and get you being of service quite quickly.
And then of course I was like, okay, where am I not having conversations? And I suddenly realised that I wasn’t actually showing up in doing lives on my own platforms. I wasn’t sharing my kind of opinions and summary of what I thought last year was all about and what I thought this year was going to bring. So I had kind of forgotten the authority that I have and to share with people. So I kind of slapped myself up, got up there, did some really cool writing posts and some live posts, and it just reminded people of some good shit. And so I was able to get into some good conversations. So that’s how I got myself out of a funk at the very beginning. And I use it now to get myself to rev my engines, whether it be start of the year, the start of a quarter, sometimes the start of a week.
So if you do need a slap out of a sales funk, you actually can work with me for as little as a hundred bucks a week. I know, I know six months, you can just give me a hundred bucks a week and you get me supporting you and helping you create your sales systems, your process, and your plan. So even when you don’t feel like it, these actions you can take that will lift you up and kind of rev your engine. So if that is something that you’re keen, hit me up, email, DM, whatever you want to do. But I’m hoping that this sales slap with Nat has given you a little bit of a slap out of the funk you’ve got yourself in. See you later. Bye.